Thursday, March 6, 2008

Bold and beautiful, AIIM report #1

Here are the vendors, all in a row, touting there wares way down below. The day has just dawned and all are awake, with exhibitors seeking a punter to take. Come buy, come try, my wares are the best. Don't look at the other, for mine stands the test.

While others are shonky, mine is robust and the price is all nicey and delightful on purse, but my maintenance will quick become the CFO's curse.

So it don't all rhyme, well that is why I don't make money from poetry. Today was exhibitor day two for the 2008 AIIM Confer fence. It is great to see the floor covered with the many and varied all showing off what they have to offer. There is a real contrast this year with where the vendors are placed and who seems to be bigger and who is smaller.

I have noticed that Microsoft has certainly decided that this is an event to be at with year two of being bold and beautiful. The stand sure has a lot of partners grouped around, but what is interesting is that some of those partners also have their own stands as well. What this says to me is that all the players are working out how to dance with Microsoft and provide an option to customers where they provide coexistence as well as their own offering.

Some of the big players have certainly shrunk. OpenText for example is relegated to the back wall. Hyland once the darling of centre court has reduced it foot print and moved sideways.

FileNet now part of the IBM empire has gone with IBM preferring to hold private sessions outside of the main arena. This continues to be a great what is happening event. I have always found that it is the reading between the lines that gives you the best information at the event and if you network and talk you pick up very interesting inside info.

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