Don't forget to execute

In a previous post "Plan, plan, plan then execute" I stressed the importance of planning, and that is correct.

But what often happens is that the the execute part of the plan gets left out, becuase people stop at the end of the plan, consequence, little or no execution to make the plan a reality. After all why have a plan if you are not going to execute it in the first place.

In the strategy world it is often said that a bad plan executed well has better sucess than a great plan not executed at all. Execution is all about having the right direction as indicated by the plan and then adjusting according to weather conditions on the way to the destination.


Like sailing there are times when you must tack like crazy just to get a few yards up the line and in other areas you are blasting ahead with a downwind stream behind you. What really matters is that you keep making decisions (execution) along the way to ensure that you are headed towards the goal that you have set.

Now back to the linking blog. Why were Justain & James successful? Not only did they have a plan but they executed sucessfully by making decisions to compensate for the unknowns, keeping the end goal in mind. Outcome, sucess.