Friday, August 29, 2008

Oh, baby, baby 2.0 me one more time !

If you have not seen a 2.0 article recently, where have you been? Maybe I'm getting old but I'm kinda 2.0'd out at the moment. Here's is a small snapshot:

  • Web 2.0
  • Enterprise 2.0
  • Infrastructure 2.0
  • Storage 2.0
  • Government 2.0
  • Life 2.0
  • Religion 2.0
And just today in a channel magazine "box moving 2.0" (it has to do with selling hardware, OK), come on give me a break ! how about Kids 2.0 well actually I'm at 5.0 so there.


It's great to get new buzz and hype in the industry and life in general but it sort of feels a little like the latest chocolate bar advert at times, same stuff new wrapper. How about Life 2.0 (sorry it's already there as I found out today) or Hairdo 2.0, Marriage 2.0, oops that is already so yesterday.

2.0 is not something new like we have all of a sudden had an epiphany. but isn't it more like a gradual realisation that with the new technology and more cost effective ways of doing things we are able to create and deliver solutions that are different and new. Then marketing gets in the way and wants to label and package it all up. Consultant see and opportunity for new service line 2.0 consulting fees. Maybe I need to blog 2.0?

1 comment:

Peter Raitt said...

Totally agree! It's just like a few years ago, when everything had to be prefixed by "e-" e.g. e-business, e-law, e-books, e-learning, e-government, etc.

P.S. Just found your blog, so I'm enjoying gradually wading through your posts.