Obsess or Obese?

Bit of a left field blog today, but I guess that is why I have the rider at the top of blog roll. Coffee is loosely related to ECM, especially on the long night proposal churn.

So, at the local supermarket they have built out a counter in the foyer that will soon open as a cafe bar. Great, except the name is "Obsess Coffee" pretty innocuous, except that my eyes and brain is having mild dyslexia every time I go in the supermarket, all I can see as I flash past is "Obese Coffee".

Will this coffee make me fat? maybe I am too fat already. For some strange reason although I read obsess my brain turns up with obese. I think that it has something to do with the black letters on a dark wood background that might not be helping me here.

Sometimes our ECM implementations get a little like the coffee bar as when they have gone all obese, but we seem to be obsessed with them. We love them because we created them but if not connected to the business drivers and business outcomes they quickly become obese repositories for information flab, created from the content rush that comes with initial enthusiasm and not long term information lifestyle change.

Recently we have been dealing with customer that still want to go direct to technology and it hard going at times to hold the line and ensure that we are advocating the right approach. To make sure that we are treating this as a business project not just a technology project.

Well I better go work on that spelling and get my brain obsessed!