Blogging the new Web?

Interesting title given that I am blogging about blogging?

Well here is the thought. If you do a search for a topic or question that you may have what percentage of hit results are blog pages vs. a static web page.

My quantitative results tend to trend toward getting a blog page.

Why is this? Well, blogs provide an easy framework or scratchpad for subject matter experts to easily get the information out there in a timely manner. No waiting for technology, or getting content into an HTML format, that may take weeks.

Given that you can spin up a blog site with a few clicks, you have a useful separation of information (content) and presentation. This is what Content Management is all about. The ability to get content out there in a managed way. The only problem is that we now have silos of blogs in the blogsphere, enter the search engine again !